Tuesday, May 20, 2008

Fringe will have limited commercial breaks

Fringe will have "dramatically reduced commercial breaks." The most awesome thing about this? It looks like this won't just be for the premiere, but for every single episode of Fringe.

Fox Broadcasting Co. is shaking up the commercial TV model with "Remote-Free TV."

At its upfront presentation Thursday, the network announced it will air two new drama series, J.J. Abrams' "Fringe" and Joss Whedon's "Dollhouse," with dramatically reduced commercial breaks.

"It's a simple concept and potentially revolutionary," Fox Entertainment Chairman Peter Liguori said. "We're going to have less commercials, less promotional time, and less reason for viewers to use the remote. We're going to redefine the viewing experience."

Both "Fringe" and "Dollhouse" would have network commercial loads of about five minutes per hour, about half the usual. The commercial pods would also be shorter and they would have about half the promo load as well.


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